MAGIC VILNIUS | DS AUTOMOBILES CAMPAIGN – FORGED IN ELEGANCE

DS - FORGED IN ELEGANCE

DS Automobiles begins 2025 with the Édition France limited edition for the DS 3 and DS 7, celebrating its deep connection to French culture. Inspired by Paris, the edition features elegant gold and black accents, reflecting the city’s sophisticated nighttime charm.
The "Forged in Elegance" campaign, directed by Wilfrid Brimo, was created using in-camera effects with no CGI. The film showcases iconic French luxury items—gold-rimmed porcelain, crystal chandeliers, and designer bags—fusing together to form the precious alloy symbolizing the DS model number. This highlights DS’s commitment to craftsmanship, elegance, and the refined French savoir-faire embodied by Edition France.

Pure real-life melting magic in action. Huge shoutout to our amazing team for pulling it off the old-fashioned way.

PRODUCTION – LA PAC
AGENCY – Marcel 
DIRECTOR – Wilfrid Brimo
DOP – Peter Riis 
PRODUCTION DESIGNER – Sigita Šimkūnaitė
MELTING SFX – Rokas Šaški
PRODUCTION SERVICE – MAGIC